The subject line of an email is the first thing that a recipient sees and can determine whether they open or delete the email. As a result, writing an effective email subject line is critical to the success of your email marketing campaigns. Here are some tips and examples to help you write subject lines that get your emails opened and engaged with.
- Keep it Short and Sweet Subject lines that are too long can get cut off on mobile devices and can make it difficult for the recipient to understand the main point of the email. Keep your subject line short and to the point, ideally between 30 and 50 characters.
- Personalize it Personalizing subject lines with the recipient’s name or other relevant information can help increase open rates. For example, “John, don’t miss out on this exclusive offer.”
- Use Action-Oriented Language Use action-oriented language to create a sense of urgency and encourage the recipient to take action. For example, “Last chance to save 20% on your next purchase.”
- Create a Sense of Curiosity Creating a sense of curiosity can make recipients want to open the email to find out more. For example, “You won’t believe what we have in store for you!”
- Avoid Spam Trigger Words Avoid using spam trigger words in your subject lines, such as “free,” “limited time,” or “act now.” These can trigger spam filters and cause your emails to be sent to the recipient’s spam folder.
Examples of Effective Email Subject Lines:
- “You’re Invited: Join Our Exclusive Webinar”
- “Breaking News: New Product Launch”
- “10 Secrets to Boost Your Productivity”
- “Hurry, Sale Ends Tomorrow!”
- “Your VIP Access: Early Bird Pricing”
By following these tips and using effective subject line examples, you can improve your email open rates and engage your audience. Remember to test and experiment with different subject lines to see what works best for your audience.